Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.” The agency is known for serving up distinctive strategies and differentiating approaches, ensuring a client’s market position is uniquely owned. They house strategy, creative, media & technology under a single roof for the tightest, most integrated campaigns possible. And Heartbeat looks to understand and extract maximum value from every dollar spent, constantly. All the necessary elements for Challengers to triumph. That’s the philosophy, here’s the creds: 200 employees between NYC & LA; 6 agency leaders with a decade+ of tenure; a pile of awards from the likes of the Mannys, MM&M, OMMA & Clio, not to mention an Agency of the Year nom to boot; and led by a Managing Director who dared to be quoted as follows, “We celebrate people who stand up and say, ‘You know what? This is dumb.’” Damn straight.